Privacy Policy

November 16, 2018

Welcome to a Highway 29 Creative LLC doing business as Tasting Merchants (“Tasting Merchants,” “we” or “us”) website, social media page, application, blog, alert, or other communication service (each individually a “Platform” or “Service” and collectively “Platforms” or “Services”).  This Privacy Policy explains how we collect, use, share, protect and otherwise process your personal data when you interact with us through this Platform and in connection with our Services.

At Tasting Merchants, we know you care about your personal privacy and about the terms and conditions that govern your use of our Platforms and Services. Because we are dedicated to serving your needs and respecting your preferences, we have adopted the policies and practices described in this Privacy Policy and our Terms of Use. Please note that other Highway 29 LLC and Tasting Merchant Platforms or Services may have different privacy practices. In those cases, we will display a different privacy policy that applies when you interact with that Platform or Service.

We may provide supplemental privacy notices on specific occasions when we are collecting or processing personal data about you. Those supplemental notices should be read together with this Privacy Policy.

Information We Collect About You

We may collect information you choose to provide to us through this Platform or our other Platforms or Services, as well as through other sources, such as joint marketing partners; social media platforms; from people with whom you are friends or otherwise connected on social media platforms; and from other third parties.

We do not knowingly collect or store personally identifiable information from individuals under the age of 21 as more fully described below. We do not knowingly collect or store personal data about parties or individuals located outside of the United States as more fully described below.

 You may choose to provide information directly to us through our Platforms, including:

-Contact, identification, proof of age, and shipping and delivery details for orders, including, but not limited to, name, phone number, email address, mailing address, physical address, and date of birth

-Payment details for orders

-Contact details for inquiries, news, publications, marketing communications and events

-Career information, such as contact details, employment history, and qualifications

-Other information that you provide to us

Other information we collect

Like many other platforms, we collect information about our users’ utilization and navigation of our Platforms. This information helps us to design our Platforms and Services to better suit our users’ needs. We may also use your IP address to help diagnose problems with our server and to administer our Platforms, analyze trends, track visitor movements, and gather broad demographic information that assists us in identifying visitor preferences. We may automatically collect information about your use of the Platform such as:

-How you use the Platform

-Your IP address and general geographical location, information about the device you use to access the Platform, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version and the name and version of the Platform (such as the application) you are using

-Your location, if you are using a Platform mobile application. You will be asked if you want us to collect your location information before we do so.

-We also may collect or compile other information about you (such as enrollment numbers or demographic group information) on an aggregated and de-identified basis.

Cookies, Web Beacons, etc. We as well as certain third parties that provide content, functionality, or services on our Platforms, including, but not limited to our websites and email communications, use a variety of technologies to learn more about how people use our Platforms.

Cookies. Cookies are small text files that websites and other online services use to store information about users on the users’ own computers.  Cookies may be used to store a unique identification number tied to your computer so that a website can recognize you as the same user across different visits to the website or other platforms.  You can configure your Internet browser to warn you each time a cookie is being sent or to refuse cookies completely.  Remember, though, that without cookies you may not be able to take full advantage of all of our website features.  We and the third parties that provide content, functionality, or business services on our website may use cookies for various purposes, including to collect information about your browsing activities in order to provide you with more relevant content and promotional materials, on and off the website, to help us understand your interests, to recognize you as a returning customer or website visitor, for security and fraud prevention purposes, to compile statistical reports and analysis on website activity, and to improve the website and our Platforms and Services.

Web beacons. We, along with our third-party partners, may also use technologies called web beacons that communicate information from your Internet browser to a web server. Web beacons can be embedded in web pages, videos, or emails, and can allow a web server to read certain types of information from your browser, check whether you have viewed a particular web page or email message, and determine, among other things, the time and date on which you viewed the web beacon, the IP address of your computer, and the URL of the web page from which the web beacon was viewed.  We and our partners use web beacons for a variety of purposes, including to analyze the use of the Website and in conjunction with cookies to improve the Website and to provide you with more relevant promotion materials.

How and Why We Use Your Information

We primarily use this information to provide our Platforms and Services and related features, and for the following purposes, including to:

-Receive and process orders and payments and in connection with shipments and deliveries

-Respond to inquiries and to provide customer service in connection with our Platforms, Services, orders, payments, shipments and deliveries

-Inform you about our Platforms, Services, business or industry developments, and our marketing events

-Fulfill your requests and respond to your questions

-Send administrative information to you, such as changes to our terms, conditions, and policies.

-Facilitate social sharing functionality

-Analyze and monitor Platforms and Services usage and to make improvements

-Help secure our Platforms and Services, prevent fraud and enforce our policies

-Personalize our Platforms and Services for you

-Contact you about other services or those of our affiliates or other third parties, if you agree

-Provide “send to friend” type functionality on the Platforms or Services

-Evaluate you as a candidate for employment, as a supplier or service provider, or for affiliation with our organization

-Conduct data analysis, audits, and market research to help develop new products, identify usage trends, determine the effectiveness of our products, Platforms and Services, and operate and expand our business activities

-Perform other activities and for other reasons, with your consent

 Please note that we may use or disclose your information if we are required by law to do so or if we reasonably believe that use or disclosure is necessary to protect our rights and/or to comply with judicial or regulatory proceedings, a court order or other legal process.

Sharing Your Information

We may share your information in the following circumstances:

-Service Providers:  With entities and/or individuals that help us to operate our business by providing services to us, including, but not limited to, companies and vendors that provide billing, payment processing, warehousing, packing, compliance, shipping, delivery, customer service, website hosting, data storage, data analysis, software, information technology and related infrastructure provision, web analytics, advertising, email distribution or other communications delivery, auditing, legal services, and other services. These entities are limited in their ability to use your information for purposes other than providing services for us or on your behalf, as the case may be.

-Other Parties When Required by Law or as Necessary to Protect Our Services:  There may be instances when we disclose your information to legal advisors and public authorities, such as court and law enforcement agencies and regulators.

-To comply with law or other legal obligations such as responding to subpoenas

-To respond to requests from public and government authorities

-To protect our rights, operations or property, or that of our users

-To investigate, prevent, or take action regarding potential or suspected illegal activities, fraud, threats to the personal safety of any person, or violations of a Platform’s or Service’s terms of use.

-Other Parties in Connection With a Transfer of Assets:  If we make a sale or transfer of assets, or are otherwise involved in a merger or transfer, we may transfer your information to one or more third parties as part of that transaction.

-Other Parties With Your Consent:  In addition to the sharing described in this Privacy Policy, we may share information about you with other third parties when you consent to such sharing.

-Please note that any information you post to public areas of a Platform or Service, such as on our social media pages or in a blog, may be seen by other visitors.

We do not rent or sell your information to third parties for their own use or purposes.

Third-Party Content, Functionality and Services

Some of the content, functionality, and services on the Platforms may be provided by third parties that are not affiliated with us.  For example, on our Platforms or in our communications we enable you to share certain materials on Platforms (including, but not limited to, our websites or social media) with others through third party services or entities such as Facebook, Instagram, Pinterest and Twitter.  These third parties may collect or receive certain information about your use of the Platforms including through the use of cookies, web beacons, and similar technologies.  These third party services or entities may collect this information over time and combine it with information collected from different websites and online services.  We are not responsible for the privacy practices of these third party services or entities.

Minors’ Information

Our Platforms and Services are not directed to, or intended for use by, individuals under the age of 21. Individuals under the age of 21 should not use our Platforms or Services or provide personal information to us through this Platform or our other Platforms or Services.  We do not knowingly collect or store personally identifiable information about individuals under the age of 21, unless permitted or required by law.  If we learn that we have collected personally identifiable information from an individual under the age of 21, we will delete that information from our database unless otherwise required by law. Any order attempted to be placed by or shipped or delivered to an individual under the age of 21 is void.

Visitors From Outside the United States

Our Platforms and Services are not directed to, or intended for use by, parties or individuals located outside of the United States. Parties or individuals located outside of the United States should not use our Platforms or Services.  We do not knowingly collect or store personal data about parties or individuals located outside of the United States unless permitted or required by law.  If we learn that we have collected personal data from parties or individuals located outside of the United States, we will delete that information from our database unless otherwise required by law.  Any order attempted to be placed by or shipped or delivered to parties or individuals outside of the United States is void.

How We Protect Your Information

We use physical, technical and administrative measures to protect your information against loss, theft and unauthorized use, disclosure or modification.  While we strive to protect the information we maintain, we cannot ensure or warrant the security of any information that you transmit to us since no method of data transmission or storage is 100% secure.

How Long Will We Retain Your Information?

We will only retain your personal data for as long as necessary to fulfill the purposes for which it was collected and processed, including for the purposes of satisfying any legal, regulatory, accounting or reporting requirements.

To determine the appropriate retention period for your personal data, we will consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your it and whether we can achieve those purposes through other means, and the applicable legal requirements

In some circumstances we may anonymize your personal data so that it can no longer be associated with you, in which case it is no longer personal data.

Upon expiration of the applicable retention period we will securely destroy your personal data in accordance with applicable laws and regulations.

Accuracy of Information and How You Can Access or Edit Your Personal Information

Our goal is to collect, maintain and use accurate information.  Some of our Platforms or Services allow you to review and edit personal data that you entered. Please help us keep your information accurate and up-to-date by using the features on our website to correct and update your account details. Otherwise, you may contact us at with any questions or concerns about your information. Please do not email credit card or payment information to us.

Please note that consistent with applicable law we may retain your personal data for auditing purposes, to troubleshoot problems, assist with investigations, enforce our policies or comply with legal requirements. Please also note that we are not responsible for permitting you to review, or for updating or deleting, personal information that you provide to a third party, including any app, social media platform, or wireless service provider.

Communications Preferences

Our emails contain a feature that enables you to unsubscribe from email marketing communications. Please note that you are unable to unsubscribe from emails concerning your transactions or orders or important notices regarding our Platforms, Services or your account, or communications otherwise required by law.

Your Choices

You can choose not to provide us personal data when you use the Platform. However if the information request is not identified as optional and you choose to not provide required personal data, then you may not be able to use the features of the Platform or receive our Services.

Third-party Tracking

We may use third parties to serve advertisements that may be of interest to you, based on information that it has collected about your use of our website or our other Platforms and/or third-party websites. To do so, these companies may place or recognize a unique cookie on your browser (including through the use of pixel tags). To learn more about this practice and your choices in connection with it, please visit

You can configure your browser to reject cookies, or to notify you when a cookie is set. However, if you reject cookies, the Platform may not operate properly. We do not currently honor browser-initiated “do not track” signals.

Linked Services

This Privacy Policy does not address, and we are not responsible for, the privacy, information, security or other practices of any third parties, including any third party operating any site or service to which the Platform links. The inclusion of a link on the Platform does not imply endorsement of the linked site or service by us.  Please note that we are not responsible for the collection, usage and disclosure policies and practices (including the data security practices) of other organizations, including any personal information you disclose to other organizations through or in connection with our Platforms.

Changes to This Privacy Policy

We may update this Privacy Policy at any time, and we will make an updated copy of any such Privacy Policy available on our website.

Further Information

If you have questions or comments about this Privacy Policy you can contact us at  Please do not email credit card or payment information to us.