Winery Partners


Are you a small or medium sized winery making amazing wine? Do you have a great personal or brand story? We want to talk with you!

Tasting Merchants is a new kind of online wine retailer that connects your brand to consumers through our compelling online content that makes peoples’ mouths water. We want to work with authentic people who wake up every day with unwavering passion and determination to make the best wine possible.

How To Sell With Us

We purchase directly from wineries (no offense distributors!) and sell the wine on our website to our loyal fans. We want to work alongside you as a new channel and expose your brand to our discerning and growing fan-base.

Can any winery sell on our platform? Well, no they cannot. Our portfolio is highly curated and we pledge to our customers to sell only wines we would pay for ourselves and are, as we say, #WinesWorthyOfDrinking. We start the on-boarding process by sampling your wine and determining if it is the right fit for our portfolio. If so, our team will work with you to determine how your brand will be presented on our website.

It’s All About Content

If you already have stunning photos and even a well produced video, then we would love to showcase it on our website. For wineries without established content, we can help you! We work with the industry’s best talent and can produce photos and videos for your brand. We are industry alum who have worked in-house for small wineries and understand that new or small wineries don’t always have those resources. We use our proven experience in the wine industry to help bring your brand to life and reach new consumers!